Ines Lopes

Art Director & Designer


I live and work between Paris (FR) and Amsterdam (NL). As an art director, I take a concept-driven and storytelling approach to graphic design, strategy, print and digital (video & photo), always keeping sustainability in mind. I love exploring fashion and youth culture, drawing inspiration from daily encounters and everyday moments.

 
By Night
Y/Project x Arianee






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©2025 

P005 → Rabanne x IFM

[Photo & Video Art Direction, Production]
Campaign for the iconic 1969 Rabanne bag.

Rabanne challenged IFM students to create a campaign for the iconic 1969 bag, transforming it from a party accessory into an everyday essential. Archival images of Paco Rabanne reveal that the party lifestyle has always been central to the brand's identity, a legacy continued today by Julien Dossena, its current Creative Director. To reinvent the 1969 bag as an iconic day bag, the campaign "Daily Dancing with 1969" highlights its versatility and playful spirit for daytime use.

Archival images of Paco Rabanne captured by Helmut Newton and Jean Clemmer.


 
The photo campaign will be featured on posters distributed in cities like Paris, London and New York. To enhance online engagement, additional Instagram videos will be created and shared on Rabanne's official account. One 45-second video and two additional 20-second videos.













Credits: 
Art Direction - Ines Lopes, Frankie Yongqi Li, Isabel Guedan
Videographer - Frankie Yongqi Li
Photography - Emmanuelle Descraques
Talents - Lys Canton, Ida Sandstorm 
Styling - Sarah Lespagnol, assisted by Cyrielle Bourguet
MUA - Estelle Andria
Hair - Charlene Georgy
Nails - la griffe
Mentors - Stephane Wargnier, Christophe Renard